Now booking brands for December

I make brands impossible to scroll past.

Hi, I’m Ana Dela Cruz, a social media manager & content strategist helping beauty, food and lifestyle brands turn scrollers into regulars.

40+ brands grown
4.9 average client rating

Illustrated portrait of Ana Dela Cruz holding her phone
Hi, I’m Ana
Scroll

Fluent in every feed

  • Instagram
  • TikTok
  • Facebook
  • YouTube Shorts
  • LinkedIn
  • Pinterest

Example account: over six months, @yourbrand grew from 1,240 to 48,600 followers and reached 50,000 accounts a week, with a viral reel in February and a brand deal in April.

The Build-a-Feed method

Watch a feed go from zero to obsessed.

  1. 01

    Plan the grid

    Content pillars, palette and a 30-day calendar before a single post goes live.

  2. 02

    Post with purpose

    Reels, carousels and stories that each have one job: stop, save, share or sell.

  3. 03

    Go viral (on purpose)

    Hooks in the first 1.5 seconds, trends caught early, numbers checked every week.

  4. 04

    Turn reach into revenue

    Brand deals, DMs and sales you can actually trace back to the feed.

Grew @yourbrand 3,820% in 6 months

From 1,240 to 48.6K followers, with zero ad spend. Same café, same coffee, brand-new feed.

See real case studies
Weekly reach 50K +3,820% followers
Engagement rate
7.4%
Link-in-bio clicks
6,210

Services

Everything your feed needs, nothing it doesn’t.

Pick one, or let me run the whole show. Tap a card to see exactly what’s included.

  • 01

    Strategy

    A plan that ties every post to a business goal, not a vibe.

    What you get

    • Brand & competitor audit
    • Content pillars + tone of voice
    • Platform & posting plan
    • 90-day growth roadmap
  • 02

    Content creation

    Reels, carousels and photos that look like your brand on its best day.

    What you get

    • Monthly shoot plans & shot lists
    • Short-form video edits
    • Carousel & graphic design
    • Captions that actually convert
  • 03

    Community management

    Every comment answered, every DM handled, in your brand’s voice.

    What you get

    • Daily comment & DM replies
    • FAQ and saved-reply library
    • UGC & review collection
    • Crisis & troll handling
  • 04

    Paid social

    Ads that feel like content, with budgets that work as hard as you do.

    What you get

    • Meta & TikTok ad campaigns
    • Creative testing (hooks, formats)
    • Audience & retargeting setup
    • Weekly spend & ROAS check-ins
  • 05

    Analytics & reporting

    Plain-English reports that tell you what worked and what’s next.

    What you get

    • Monthly performance report
    • Content & competitor insights
    • Goal tracking dashboard
    • 30-min review call
  • 06

    Influencer outreach

    The right creators, the right brief, and collabs that feel natural.

    What you get

    • Creator shortlist & vetting
    • Outreach, briefs & contracts
    • Gifting & seeding campaigns
    • Results & usage-rights tracking

Case studies

Real glow-ups.
Real receipts.

Three brands, three very different problems, one obsession: a feed people can’t stop scrolling.

Café · Food

Kape Kanto Café

Neighbourhood coffee shop · 6-month retainer

The problem: Great coffee, invisible online. Two posts a month and no plan.

The play: Daily counter-side Reels, a “Kanto Regulars” UGC series and a loyalty-card giveaway.

The payoff: Weekend lines out the door, and 31% of new customers say they found them on TikTok.

Followers
2.1K to 38.4K
Engagement rate
0.8% to 6.2%
Monthly DM orders
14 to 420
Kape Kanto post: iced coffee with the orange KK sticker
2,977
Kape Kanto post: open 7AM to 10PM sign under a striped awning
5,402
Kape Kanto post: fresh pandesal in a paper bag with a teal mug
3,118
Beauty · Skincare

Glow Lab Skincare

Indie skincare brand · launch + 4-month retainer

The problem: A brilliant serum launch drowning in a sea of identical skincare ads.

The play: “Skin diaries” creator series, ingredient-explainer carousels and an always-on retargeting funnel.

The payoff: The restock sold out in three hours and the waitlist hit 6,000 people.

Followers
4.8K to 61.2K
Return on ad spend
1.2x to 4.6x
Monthly sales
+0% to +212%
Glow Lab post: amber serum dropper bottle in front of a sage arch
4,812
Glow Lab carousel cover: glass skin in 3 steps
7,630
Glow Lab post: open cream jar with a swirl texture
3,904
Food · Home kitchen

Tita’s Kitchen

Family-run home kitchen · 8-month retainer

The problem: Recipes from 1987, socials stuck in 2012, orders by word of mouth only.

The play: Tita Rosa on camera, “Lola-approved” recipe Reels and a pre-order system run from DMs.

The payoff: Weekend trays sell out by Thursday, plus two catering contracts from Instagram.

Followers
900 to 27.5K
Reel views / month
3K to 1.8M
Weekly pre-orders
8 to 160
Tita’s Kitchen post: top-down bowl of pancit with calamansi on banana leaf
9,306
Tita’s Kitchen post: Lola approved, since 1987
6,221
Tita’s Kitchen post: crispy lumpia with spicy dipping sauce
8,045

Case study #4

Your brand
could be next.

Start your glow-up

Content calendar

Planned 30 days ahead. Always.

No more “what do we post today?”. You approve a full month of content in one sitting, and I handle the rest.

  • Reel13 Reels
  • Carousel8 Carousels
  • Story16 Story sets
  • Live2 Lives

November

30/30 days planned

Example November content plan with 39 posts across Reels, carousels, stories and lives
SunMonTueWedThuFriSat
1Story 2Reel 3CarouselStory 4Reel 5Story 6ReelStory 7Carousel
8Story 9Reel 10CarouselStory 11Reel 12Live 13ReelStory 14Carousel
15Story 16Reel 17CarouselStory 18Reel 19Story 20ReelStory 21Carousel
22Story 23Reel 24CarouselStory 25Reel 26Live 27ReelStory 28Carousel
29Story 30ReelStory

Results

The numbers don’t lie. They flex.

  • 12.4Morganic views generated for clients
  • 48brands grown since 2019
  • 6.2%average engagement rate (industry ≈ 1%)
  • 3.4xaverage return on ad spend

Client love

Straight from my DMs

Unfiltered, unedited and slightly unhinged: the messages that make my week.

  1. Ana!! The C-serum restock sold out in 3 hours. THREE. HOURS. 😭

    Mara Santos · Founder, Glow Lab Skincare
  2. STOP 😭🎉 so proud of us

  3. Our weekend lines are literally out the door. Everyone keeps saying “saw you on TikTok!”

    Jun Reyes · Owner, Kape Kanto Café
  4. I don’t understand the algorithm, but I understand my sales went up. Salamat, anak! 🙏

    Rosa Villanueva · Tita’s Kitchen
  5. Tita, you’re the real star 🌟

  6. Best decision we made this year. Our feed finally looks like us.

    Bea Lim · Co-founder, Haven & Hue Home

My toolkit

  • Meta Business Suite
  • Later
  • Canva
  • CapCut
  • Notion
  • Lightroom
  • Google Analytics
  • Slack

Packages

Pick your glow-up.

Monthly retainers with a 3-month minimum. Every package starts with a full audit and strategy session.

  • Starter

    For brands finding their voice

    from $650/mo

    • 1 platform
    • 12 posts a month
    • Captions & hashtag strategy
    • Monthly report
    • 1 strategy call a month
    Book a call
  • Growth

    For brands ready to scale (most booked)

    from $1,200/mo

    • 2 platforms
    • 20 posts a month, incl. 8 Reels
    • Daily community management
    • 30-day content calendar
    • Bi-weekly reports & calls
    Book a call
  • Full-service

    For brands that want it all handled

    from $2,400/mo

    • Up to 4 platforms
    • 30+ posts a month + shoot days
    • Paid social management
    • Influencer outreach
    • Weekly reporting & priority DMs
    Book a call

Prices in USD. Ad spend and creator fees are billed separately. Need something custom? Let’s talk.

FAQ

Asked & answered.

Still curious? Ask me anything in the DMs. I don’t bite (I do overuse emojis).

Do you create the content, or just post it?

Both. I plan, shoot (or direct your team), edit, write captions and schedule. If you already have content, I’ll make it work harder.

Which platforms do you manage?

Instagram, TikTok, Facebook, YouTube Shorts, LinkedIn and Pinterest. We’ll pick the two or three where your customers actually hang out.

How soon will I see results?

Most clients see engagement move in the first 30 days and real growth by month three. Social is a compounding game, and I report on it every step of the way.

Do I need to sign a long contract?

Retainers start with a 3-month minimum (that’s how long it takes to build momentum), then roll month to month.

Do you run paid ads too?

Yes: Meta and TikTok ads are included in Full-service and available as an add-on. Ad spend is billed separately, straight to your account.

What do you need from me to get started?

A 45-minute kickoff call, access to your accounts and any brand assets you have. I’ll send a simple onboarding checklist the day we start.

Let’s work together

Slide into my DMs

Tell me about your brand, your goals and your biggest posting headache. I reply within 24 hours (usually faster ).

ana.delacruzSocial media manager · replies in a few hours

Hey Ana! I’d love help growing my brand on Instagram and TikTok…