Book Kai

REC UGC & Content Creator — Beauty · Tech · Lifestyle

Content that stops thumbs and sells products.

I'm Kai — I script, shoot and edit short-form that feels native to the feed and performs like an ad. Ad-ready for TikTok, Reels and Shorts in five days.

Watch my reel Rates
  • 120+ videos delivered
  • 40+ brands
  • 5-day turnaround
Scroll to roll

Formats I make

Six proven short-form formats — each one engineered around a hook, a story beat and a single call to action. HoverTap a card to preview.

  • Unboxing

    First-touch reactions that make your product the main character.

    15–30s · Hook-first

  • Testimonial

    Talking-head reviews that sound like a friend — not a script.

    30–60s · Trust builder

  • GRWM

    Get-ready-with-me routines that weave your product into real life.

    30–60s · Lifestyle fit

  • Tutorial

    Step-by-step how-tos that answer objections before they're asked.

    20–45s · Education

  • Before / After

    Side-by-side proof, shot in matched light. No filters, no tricks.

    10–20s · Proof

  • Voiceover

    Cinematic B-roll plus a script that sells. Faceless-friendly.

    15–30s · Aesthetic

The Edit

Scroll to cut a 28-second ad — the way I build every video. Four beats, one job each: hook, story, product, call to action.

  1. 0:00–0:03HookPattern interrupt. Product in frame by the first second.
  2. 0:03–0:11StoryThe demo, in my own words — show, don't tell.
  3. 0:11–0:22ProductProof: texture, result, a real reaction.
  4. 0:22–0:28CTAOne clear action. Offer code. Link in bio.

EXPORTED 1080×1920 · 0:28 · ready for TikTok · Reels · Shorts

The reel

Brands I've made ads for

From indie launches to scaled DTC — hovertap a mark to see what we made together.

  • Glow Serum launch4 videos · 3.1M views
  • Studio Buds unboxing3 videos · Whitelisted
  • Morning ritual series6 videos · 1.4M views
  • Sunday reset2 videos · 31K saves
  • Lip tint before / after5 videos · 5.1× ROAS
  • Drop-test unboxing3 videos · 1.8M views
  • Gym-bag tutorial2 videos · 2.7% CTR
  • Honest review4 videos · 24.9s avg watch
  • Night routine VO3 videos · −31% CPA
  • Taste-test reactions5 videos · 980K views
  • GRWM: beach day3 videos · 3.9× ROAS
  • Desk setup ASMR2 videos · 410K views

The numbers

Averages across 2025–26 brand campaigns. Creative that earns attention — and converts it.

  • Avg views / video

    1.4M

    Organic + paid, per video

  • Avg watch time

    17.8s

    On a 28s average runtime

  • Hook rate (3s views)

    43%

    Platform benchmark ≈ 25%

  • ROAS on whitelisted ads

    3.8×

    Median across 14 brands

* Demo figures for the template — replace with your own numbers.

From brief to final cut

  1. 01 · DAY 1

    Brief

    We align on product, audience, angles and must-say claims. You get a one-page creative brief within 24 hours.

    Deliverable · Creative brief

  2. 02 · DAY 2

    Script

    Three hook options and a beat-by-beat script for approval, written in your customer's own language.

    Deliverable · Script + 3 hooks

  3. 03 · DAY 3–4

    Shoot

    Shot in-house in 4K with pro lighting and lav audio. Multiple angles and plenty of B-roll for variants.

    Deliverable · Raw selects

  4. 04 · DAY 5

    Edit

    Fast cuts, native-style captions and on-beat music cues — paced to each platform's rhythm.

    Deliverable · First cut

  5. 05 · DAY 6–7

    Deliver

    Ad-ready 9:16 masters, hook variants, captioned and clean versions — organized in a shared drive.

    Deliverable · Final files

Rate card

Paid usage rights (30 days) +$150 / video

  • PRESET_01 · 1 VIDEO

    Single Take

    $350/ video

    • 1 × 15–60s video, 9:16
    • 2 hook variations
    • Captioned + clean version
    • 1 round of revisions
    • Delivered in 7 days
    Book Single Take

  • Most booked

    PRESET_02 · 3-PACK

    Triple Cut

    $950/ 3 videos

    • 3 × 15–60s videos, 9:16
    • 6 hook variations total
    • Captioned + clean versions
    • 2 rounds of revisions
    • Mix formats freely
    Book Triple Cut

  • PRESET_03 · 5-PACK + RAW

    Director's Pack

    $1,500/ 5 videos

    • 5 × 15–60s videos, 9:16
    • 10 hook variations total
    • All raw footage + B-roll library
    • 2 rounds of revisions
    • Priority scheduling
    Book Director's Pack

Add-ons

  • Paid usage rightsRun my videos as ads on your accounts, licensed in 30-day blocks.+$150 / video
  • Whitelisting / Spark AdsAds run from my handle for native social proof.+$200 / month
  • Rush deliveryFirst cut in 72 hours from product arrival.+25%
  • Extra hooksThree more opening variations to test.+$75
  • Raw footageAll selects, organized — included in Director's Pack.+$120

The comments section

What brand teams say after the results come in.

4.9 / 5 average from 40+ brand partners

128 comments

  • Maya Ortiz Growth Lead, Lumi Skin 2d

    Kai's hook beat our in-house creative by 2.3× on hook rate. We've rebooked four times.

  • Devon Park Founder, Byte Audio 5d

    Briefed on Monday, ad live by Friday. The first cut needed zero revisions. That never happens.

  • Priya Natarajan Social Lead, Tala Coffee 1w

    Feels native, not like an ad. Our comments filled up with "wait, where do I get this?"

  • Jonah Reyes Paid Social, Orbit Case 2w

    We whitelisted Kai's video and it became our best-ROAS creative of the quarter.

  • Sam Okafor Brand Manager, Nook Home 3w

    Organized, fast, and genuinely creative. The raw footage alone was worth the package.

Good questions

Anything else? Send me a note — I reply within one business day.

Do you post the videos on your own channels?

UGC packages are made for your brand's channels and ads. Posting to my own audience is available as an influencer add-on — ask for the media kit.

What do you need from us to start?

The product shipped to me, a short brief or product page, and any must-say claims or words to avoid. I handle concept, script, shoot and edit.

How do usage rights work?

Organic posting on your channels is included forever. Paid usage — running the video as an ad — is licensed in 30-day blocks and can be extended any time.

How many revisions are included?

One round on single videos, two on packs. Revisions cover edit changes; reshoots are quoted separately.

What's the turnaround?

First cut within five business days of the product arriving. Rush delivery (72 hours) is available on most dates.

Can you do whitelisting or Spark Ads?

Yes — I'll grant access through TikTok Spark codes or Meta partnership ads so you can run ads from my handle.

Let's make something that converts

Tell me about the product, the launch date and where the ads will run. I'll send concepts within 48 hours.

hello@kaidelacruz.com Book a 15-min call

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